Philosophy

What Natural Means For Us?

There is something pure, simple, and yet empowering about knowing how to use natural ingredients.

Despite all of our advancements, we are a part of nature, not separate from it. We rely on mother nature for our survival, and it seems to make sense to us that working in harmony and mutual respect with nature is a way for us to become connected once more.

Natural products and ingredients provide some amazing benefits to our bodies but on top of all of the tangible benefits, we believe that there is an intangible but no less powerful benefit : By using natural and organic ingredients we are honoring mother nature, accepting her gifts, and using them to sustain and nourish our being. There is something sacred in that.

What Inspires Us

We are as strong as our immune system. Nature has taught us this time and again - The pandemic taught us many lessons, and one of them is the importance of strengthening our body's immunity. Like our body, our skin (the largest organ in the body) also needs to be healthy, well-nourished, strong, and resilient. This was the inspiration behind the creation of Pure & Cimple.

We believe in enhancing natural immunity and hence the health of your skin and beyond. Your skin's health is important not only for your appearance, but also because your skin performs so many essential tasks in the body. It combats against sweat, dirt, viruses, and bacteria. Our natural and clean skincare products are formulated to enhance a healthy skin, helping it to heal and rejuvenate from the inside out. 

We believe less is often more effective and simple is often the fastest route to success. That’s why we use pure ingredients and keep our formulations simple to let each ingredient work.

More than a Skincare Brand

Pure & Cimple is more than a skincare brand. We believe in nourishing natural health and that holds true beyond our skin, we want to support our society and protect our planet.

As a planet conscious label, together with the Plastic Bank, we help to build ethical recycling ecosystems in coastal communities, and reprocess the materials for reintroduction into the global manufacturing supply chain. Through this, we help local communities too to build a better life for them and their families.

Our society is our reflection. We are conscious of our role to make it strong for future generations. Pure & Cimple donates £1 of each sale to The Prajna Foundation towards ‘Koshish' initiative. This initiative helps to empower girls in slums with education and skills that can help them escape the cycle of poverty and expose them to the things that make life more than just survival. 

Our Hope!

Skin health and wellbeing can be achieved through clean products with natural and minimal formulations.

And, for that, we turned to Nature, the truest place of all!

We hope that as the user of our products, you enjoy and experience the same luxurious results with simplicity. As individuals, you can make the choice to be good to your skin, to your soul, and to your planet. 

Choose pure. Choose simple. Choose Pure & Cimple!