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Our Story

Our Story

There is something pure, simple, and yet empowering about using natural products because it comes from the same place that we do: NATURE

For centuries, people have used natural ingredients, botanical extracts, and herbs to heal, nourish, and rejuvenate skin.

Then came science, with all its wonders, formulas, and mixes. Science has helped us to identify the specific properties that help the skin heal & rejuvenate. But with those wonders, came harmful chemicals, carcinogens, and toxins.

That is why we need to look back to nature for simple and clean solutions void of toxins. And that is what inspired us to start our own skincare line.

At Pure & Cimple, we capture Science and Nature in harmony so that your skin can benefit from this amalgam:  achieving healthy skin that can heal and rejuvenate naturally.

Pure & Cimple is exactly what the name says, and so much more.



Our Promise

If it carries ‘Pure & Cimple’ name, it’s always:

  • Natural and Organic - we constantly research the natural ingredients and formulate quality products 
  • Fresh - we manufacture our products in small batches- what you receive is as fresh as can be!
  • Effective and simple: We use ingredients in its best form and keep our formulations simple to let each ingredient work
  • Non-toxic: Out of the 5000+ toxins that have become a part of many skin care products- we use NONE!
  • Cruelty-free: We never test on animals!
  • Ethical and sustainable: We prefer to source high quality sustainable  ingredients locally to minimize transport pollution and ensure freshness and purity.
  • Conscious: We are aware of our role in society and our environment. In our quest to empower future generations, we donate £1 of each sale for education of girl children in India. In North America we donate $1.50 of each sale to support the Shoebox Project for Women. We also support the Plastic Bank to fund the collection, processing, and bringing back ocean bound plastic to the supply chain.


A Little About Preeti, Founder of Pure & Cimple

Unlike a lot of girls, my first salon experience resulted in severe skin irritation. It didn’t take much convincing to turn to my moms homemade, taken-from-the-kitchen Indian skincare packs- a tradition that has passed through the generations.

Growing up I was continually looking for ways to calm my sensitive skin. I struggled to find products that were gentle yet effective for my sensitive skin. Disappointed with the options available in the market, whether natural products or conventional high street brands, I decided to research more natural solutions.

With a keen interest in the sciences, I began documenting the effects of different natural, organic ingredients on diverse skin conditions. It became my “infectious passion” and inspired me to learn more about the largest organ in our body. A healthy, well-nourished, and resilient skin is key to strengthening our immunity and overall wellbeing. The global pandemic reinforced its importance and served to heighten my passion for skincare.

Equipped with expert training from the Natural Skincare Formulation School in the UK, hands-on experience backed by invaluable user data and research, helped me set the foundation for Pure & Cimple - a beautiful skincare company empowering and building confidence in our skin.

Since its inception the brand has taken a life of its own and continues to grow and inspire me to provide more value to our customers. 



Where Do We Go From Here

Our vision is Simple! We want to become a trusted brand that you can relate to and feel proud to associate with. To achieve this, we are constantly seeking the best available natural ingredients and creating products that are safe for people as well as the planet.

Purity and simplicity are the core values of our brand.

We celebrate Healthy skin! Therefore, we aim to break the unrealistic obsession with perfection and re-define beauty by empowering women with the confidence that healthy skin is beautiful skin.