Truth about fragrance in skincare
What is a fragrance?Fragrance, also commonly listed as perfume or parfum, is a mix of synthetic ingredients or essential oils used in your skincare product. If ‘fragrance/purfum’ is listed in the ingredients, it has been added additionally to alter the smell of the product and usually represent the synthetic fragrance. You can also locate essential oils used, they are generally mentioned at the end of ingredients list.
How skin reacts to fragrance?Fragrances in your skincare, whether synthetic perfume or natural essential oils impart their aroma through a volatile reaction. This reaction almost always causes a sensitizing reaction on skin. Research has proved that fragrances in skincare products are among the most common cause of sensitizing and other negative skin reactions.
And this is true for ALL skin types, not just those with sensitive or redness-prone skin.
Is fragrance bad for your skin?
Studies by the Environmental Working Group revealed nearly 75% of all fragranced products contain phthalates. This risk is from just one of the 4,000 possible chemicals that could be in your synthetic fragrance. Not what you would like when treating yourself to a calming pamper session!
You may not see any redness / rashes on your skin while using fragranced skincare, but it’s causing inflammation at the cellular level and you’ll see the impact over time. It’s like if you don’t wear sunscreen when you are younger – years later sunspots, pigmentation and other skin damage starts to uncover.
Why is, then fragrance in your skincare?
As humans, we make strong connections to scents. Cosmetic companies know this, and influence purchases decision by adding fragrances.
It also comes down to the fact that most raw ingredients and chemicals in your skincare, do not smell that great.
And, very importantly, as natural ingredients in your product degrade over time, especially in jar packaged product, these fragrances mask the unpleasant odour.
Empowering earthy aromas, naturallyFor us, the most effective fragrance-free vegan skincare is about formulating products where we use natural ingredients, sustainable and locally-sourced as much as possible to help your skin to heal and rejuvenate from the inside out. All our products have the natural scent of ingredients used. No added fragrance. Nothing except the goodness that lingers on, hours after you have applied them.
boosts rapid skin cell regeneration while you’re resting. The fragrance is just about as natural as you would pluck from nature and rub it on your skin while you feel a hint of the buckthorn oil in superRenew, in your nostrils for only as long as you are rubbing it in.
Let’s celebrate Healthy skin by choosing responsible skincare.