Shopping Cart


Your shopping bag is empty

Go to the shop





Welcome to the heart of Pure & Cimple, where the age-old wisdom of Ayurveda and the advancements of modern science converge to create a skincare line that's as nurturing as it is innovative. We understand the evolving needs of your skin as you journey through your 40s, 50s, and beyond. Our ingredients are specifically chosen to address the concerns of maturing skin. Dive into the world of ingredients that celebrate and support the beauty of aging gracefully.

Ayurvedic Ingredients

In the journey of midlife, your skin craves ingredients that not only nourish but also rejuvenate. Our Ayurvedic ingredients are handpicked for their time-tested efficacy, particularly beneficial for the evolving needs of skin in its 40s, 50s, and beyond. From Licorice Root Extract, known for its brightening and soothing properties, to the deeply hydrating Sea Buckthorn, these natural wonders offer targeted care. They address common midlife concerns like loss of elasticity, increased dryness, and the appearance of age spots, ensuring your skin remains vibrant and healthy.

Licorice Root Extract (Yashtimadhu/Mulethi)

A cornerstone in Ayurvedic medicine, Licorice Root Extract, known as Yashtimadhu or Mulethi, is revered for its holistic healing and beautifying properties. This anti-inflammatory agent brightens and soothes the skin, making it particularly beneficial for mature skin that often contends with hyperpigmentation and age spots. In Ayurveda, Yashtimadhu is celebrated for its ability to harmonize and balance the skin, reflecting the holistic approach of enhancing inner wellness for outer radiance.

Products: superLumine Probiotic Face Cleanser + Makeup Remover

superCerum Pure Vitamin C serum

Pomegranate Seed Extract (Svādu-Amla):

In Ayurveda, Pomegranate Seed Extract, or Svādu-Amla, is treasured as 'the divine fruit' for its enriching properties. It's a potent source of antioxidants, essential in Ayurvedic practice for combating signs of aging and promoting skin regeneration. This extract supports the natural repair processes of the skin, vital for maintaining youthful resilience. Additionally, its role in balancing the Doshas, especially pitta, aligns with Ayurvedic principles of holistic health, making it a key ingredient for nurturing and revitalizing mature skin.

Found in: superClarus Innovative Skin Brightener Serum


Papaya (Erandkarkati)  Ayurvedic Exfoliator for Radiant Skin:

In Ayurveda, Papaya or Erandkarkati is celebrated for its skin rejuvenation properties. Its natural enzyme, Papain, gently exfoliates, aiding in removing dead skin cells and reviving age-related dullness. This aligns with Ayurvedic principles of maintaining balance and harmony in the skin, especially beneficial for enhancing the luminosity and evenness of mature skin. Embracing Papaya in skincare reflects the Ayurvedic ethos of using nature’s bounty for holistic skin health.

Found in: superLumine Probiotic Face Cleanser + Makeup Remover

Sea Buckthorn (Siddhartha)

A treasure trove of antioxidants, amino acids, and Omega 7, Sea Buckthorn hydrates and enhances skin elasticity, key for aging skin that loses moisture and firmness.

Bakuchiol (bakuchi or babchi):

A natural retinol alternative from Ayurvedic traditions, renowned for diminishing wrinkles and hyperpigmentation while nurturing your skin. Bakuchiol stimulates collagen production without irritating mature skin

Rosehip Oil:

Adopted by Ayurveda, Rosehip oil is rich in vitamins and essential fatty acids. It effectively promotes skin cell renewal and moisture retention, addressing fine lines and dryness

Antioxidant Oils (Sunflower, Safflower, Jojoba):

For thousands of years, these antioxidant-rich oils soothe, soften, and repair the skin deeply. Experience a luminous complexion while combating signs of aging.



Biomimetic Ingredients

As skin matures, it requires ingredients that seamlessly integrate and support its natural functions. Our Biomimetic ingredients are specifically chosen for their ability to mimic or enhance biological processes in the skin, making them incredibly effective for midlife skin care. Ingredients like Sodium Hyaluronate and Coenzyme Q10 complement the skin’s natural moisture retention and repair mechanisms, helping to maintain hydration, reduce the appearance of wrinkles, and protect against environmental stressors. These scientifically advanced ingredients work in harmony with your skin, supporting its health as it matures.

Coenzyme Q10:

Q10 is a coenzyme found naturally in all body cells. It's vital for energy production to fulfil the skin's basic functions such as regeneration and repair. As we age, the levels of natural Coenzyme Q10 in our skin decrease. Our skin identical Coenzyme Q10 acts as a potent anti-aging defender to counter photo-aging, wrinkles, and support skin repair.


Sodium Hyaluronate:

Sodium Hyaluronate, a derivative of the skin's natural hyaluronic acid, is a hydration hero.It delves deep into the skin's layers, attracting and retaining moisture. Its ability to mimic the skin’s own hydrating methods makes it particularly effective for mature skin, which tends to lose natural moisture over time

Squalane (Olive-based):

Squalane, a derivative of squalene, which is naturally present in our skin, offers exceptional moisturizing benefits. As we age, the natural production of squalene in our skin slows down, leading to dryness and loss of elasticity. Squalane steps in to replenish these essential lipids, effectively mirroring and restoring your skin's natural moisture, vital for the needs of mature skin.

Bifida Ferment Lysate:

As we age, our skin's natural barrier becomes more susceptible to external stressors and loses its ability to retain moisture, leading to increased sensitivity and dryness. Bifida Ferment Lysate addresses these concerns by enhancing the skin barrier, thereby reducing sensitivity and boosting hydration. Its barrier-enhancing properties make it an invaluable component in nurturing and protecting mature skin.



Ceramides are primarily found in the stratum corneum, the play a vital role in maintaining the skin's natural lipid barrier. As we age, our skin's natural production of ceramides diminishes, leading to a weakened barrier, increased dryness, and vulnerability to environmental stressors. Ceramides in your skincare helps to restore this balance, ensuring that mature skin retains its natural moisture and resilience.

 Palmitoyl Tripeptide-5:

 Palmitoyl Tripeptide-5 mimics the skin's own natural processes for producing collagen. This powerful ingredient works deeply within the skin to stimulate collagen synthesis, a crucial protein for maintaining skin firmness and elasticity. As the skin ages, its natural ability to produce collagen decreases, leading to the development of wrinkles and a loss of firmness. Palmitoyl Tripeptide-5  is a valuable asset in any mature skincare routine. 

Polyglutamic Acid (PGA):

A powerful hydration booster that complements the skin's natural moisturizing processes. It has a unique ability to hold onto moisture, significantly more than hyaluronic acid, which is naturally found in the skin. As the skin matures, its ability to retain moisture diminishes, leading to dryness and a lackluster appearance. PGA steps in to enhance hydration and bolster the skin's capacity to retain moisture.


Aids the skin's natural process of regulating melanin production, a key factor in skin tone and pigmentation. By influencing the skin's melanin synthesis, Hexapeptide promotes a more uniform and flawless complexion, contributing to a brighter and more youthful appearance. This is a valuable ingredient for mature skin, aiding in restoring the natural radiance and clarity that can diminish over time.

Saccharide Isomerate:

A balanced and healthy microbiome is essential for maintaining the skin's overall health, resilience, and its ability to retain moisture. As we age, the diversity and balance of the skin's microbiome can be disrupted, leading to issues such as dryness, sensitivity, and a weakened skin barrier. By promoting a balanced microbiome, Saccharide Isomerate helps to ensure optimal skin health and hydration, vital for maturing skin.

Glyceryl Glycoside:

Harnessing the remarkable survival traits of a desert plant, Glyceryl Glycoside is a unique ingredient for revitalizing aging skin. It targets cells with sluggish metabolism and combats signs of aging such as dryness, loss of elasticity, and thinning skin. It infuses skin with the resilience needed to withstand environmental stressors, aiding in rejuvenation and promoting a firmer, more youthful appearance. Perfect for mature skin seeking to reclaim its vigor and resilience


Also known as Vitamin B3, is a powerhouse ingredient in skincare, celebrated for its wide-ranging benefits. It stands out for its ability to strengthen the skin's barrier, hydration boost, reducing the appearance of pores, smoothing out fine lines, and evening out skin tone. Its anti-inflammatory properties make it excellent for calming redness and blemishes, making it suitable for even sensitive skin types. Niacinamide supports skin cell renewal and repair,  helping to impart a rejuvenated, healthy glow, making it a versatile and essential ingredient in any skincare routine, particularly beneficial for maintaining the vitality of mature skin.

D-Panthenol (Provitamin B5):

This biomimetic hero closely mimics the skin's natural processes for hydration and healing. It excels in attracting and retaining moisture, akin to the skin's own hydrating mechanisms, thereby ensuring lasting suppleness and hydration. This makes D-Panthenol particularly effective for mature skin, which often struggles with maintaining moisture balance and elasticity. Its soothing properties align with the skin's natural healing response, offering relief to irritated or sensitive skin. D-Panthenol enhances the skin's barrier function to support its natural ability to protect and repair itself, making it an indispensable ingredient for healthy, vibrant skin at any age.

Ferulic Acid: The Environmental Shield

This powerful ingredient works by neutralizing free radicals, which are known to contribute to premature aging, such as fine lines, wrinkles, and uneven skin tone. Ferulic Acid's true strength lies in its ability to enhance the stability and efficacy of other antioxidants, like vitamins C and E, creating a synergistic effect that significantly boosts the skin's protective barrier. This makes it especially valuable in combatting the daily exposure to pollutants and UV rays. Suitable for all skin types, Ferulic Acid is particularly beneficial for mature skin, helping to maintain its resilience, brightness, and overall health.

Vitamin C (L-Ascorbic Acid):

Vitamin C, in its pure form as L-Ascorbic Acid, is a biomimetic powerhouse in skincare, effectively mirroring and supporting the skin's natural protective and regenerative processes. This essential nutrient is key in collagen synthesis, a natural function that tends to diminish with age. Vitamin C brightens the skin and even out skin tone, effectively reducing the appearance of dark spots and signs of aging. This makes it not just a vital ingredient for enhancing skin radiance and texture but also an integral part of any anti-aging skincare routine, offering benefits that are in harmony with the skin's natural biological processes.