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Purposeful Beauty

Purposeful Beauty

We are what our society is. At Pure & Cimple, we believe in nourishing natural health and that holds true beyond our skin, we want to support our society.


Koshish Initiative with Prajna Foundation

73% of girls in India do not get past 10 years of school. Their dreams are as colourful as any other child’s and they have just as much potential to fulfil them. What they lack is a fair chance – an opportunity to go to school, to hone their talents, to even have a happy and carefree childhood that every child deserves.

The english translation of KOSHISH means Effort. With this initiative, Pure & Cimple is working hands-in-hands with Prajna Foundation to empower girl children in slums in India by providing means to educate them and the tools to escape the cycle of poverty, and expose them to the things that make life more than just survival. 


Be a Part of The Change

KOSHISH initiative is very close to our heart! You too can be a part of this cause to aspire young girls to become not only self-reliant women but a world citizen when they grow up.

Pure & Cimple donates £1 of each sale in the UK market to the Prajna Foundation for the Koshish initiative. To Donate to Prajna Foundation directly, click the button below.






The Shoebox Project 

A world where all women are seen, valued, and treated with dignity and compassion.


Pure & Cimple is proud to support the Shoebox Project for Women in North America. The Shoebox Project collects and distributes gifts in the form of Shoeboxes to women who are homeless or at-risk of homelessness in communities across Canada and the US.
Each Shoebox is filled with items valued at $50 that can enhance self-esteem and reduce feelings of isolation for women in crisis. The gift of a Shoebox says, “You matter.”
We donate US $1 of each sale in to the Shoebox Project!


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