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Ingredients with Purpose

Sea Buckthorn – Siddhartha, The Enlightened

In Ayurveda, Sea Buckthorn is termed "Siddhartha", meaning "fruit of beauty." Its orange berries are rich in antioxidants, amino acids, vitamin E, and rare Omega 7, promoting skin hydration, elasticity & regeneration.

Bakuchiol

A natural alternative to retinol, Bakuchiol is derived from the Babchi plant and has been used in traditional Ayurvedic medicine for centuries. It helps improve skin texture, reduce wrinkles and fine lines, and promote overall skin health without causing irritation or sensitivity. 

Squalane (Olive)

Olive squalane mimics our skin's natural oils, enhancing softness and elasticity without greasiness. As our natural squalane declines post-mid-20s, its replenishment is crucial for skin health.

Coenzyme Q10

A potent anti-aging defender, it counters photo-aging, diminishes wrinkles, and supports skin repair. Naturally present in all body cells, Q10 is crucial for skin regeneration and repair- superRenew helps replenish it in our skin.

Rosehip Oil

Rich in carotenoids and vitamin F, promotes skin cell renewal and moisture retention. Its trans-retinoic acid, regulates cell production, preventing pore clogging, reducing inflammation, and brightening the skin.

Vēda-led, science-perfected
Skin microbiome health
No fragrance, sensitive skin friendly
Only purposeful ingredients

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Frequently Asked Questions

Why Ayurvedic Ingredients?

In midlife, your skin requires nourishing and rejuvenating Ayurvedic ingredients, suited for the evolving needs of skin in the 40s, 50s, and beyond. Ingredients like Licorice Root Extract and Sea Buckthorn are chosen for their alignment with Ayurvedic Doshas, particularly balancing Vata, which dominates mature skin. Licorice, known for its brightening and soothing qualities, helps calm Pitta and Vata imbalances, while Sea Buckthorn, deeply hydrating, supports Vata's need for moisture and nourishment. Together, these natural wonders address midlife skin concerns such as elasticity loss, dryness, and age spots, maintaining vibrant and healthy skin.

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