Hi, I'm Preeti
I never meant to start a skincare company.
For years, I'd been quietly formulating my own vitamin C serum in my kitchen. Just for me - a woman navigating perimenopause with skin that rejected everything the beauty industry threw at it.
Then came the spa day that changed everything.
"What vitamin C serum do you use?" my dermatologist friend asked, noticing my skin.
"I make my own," I said, almost embarrassed.
"Can I try it?"
Two weeks later, she called: "This is the best vitamin C serum I've ever used. And I've tried them all."
I laughed it off. But she persisted. Then insisted. Then practically demanded I make more.
That's how Pure & Cimple was born - not in a boardroom, but from one dermatologist's refusal to let me keep the secret to myself. The 'C' in Pure & Cimple? That's its legacy.
Now I create for women like me: tech-savvy enough to research ingredients, wise enough to embrace simplicity, and tired of skincare that treats perimenopause like a problem to fix rather than a journey to support.
Welcome to Pure & Cimple. No hype. No hundred-step routines. Just smarter formulations for midlife skin.
Pure & Cimple Community
We are women who have grown wise with age, embracing the unique needs of our maturing skin. As we journey through midlife, we understand that our skin craves powerful ingredients to replenish what fades and support slower cellular renewal.
Our approach is bold and intentional: NO-nonsense and NO unnecessary complications. Let's cut to the chase with a smarter skincare that truly works.
Why?Β Because we know thereβs no time for a 10-step routine when life is full of experiences waiting to be enjoyed.
Belief
Midlife isnβt the end - itβs the beginning. Beauty isnβt about erasing years; itβs about moving forward with grace and strength.
Rooted in the wisdom of Ayurveda and powered by biomimetic science, weβve created skincare that works with your skin, not against it. Our products are designed to nurture your skinβs natural resilience, so you can glow with confidence and feel empowered at every stage of life.
Because when your skin thrives, so do you - and the world becomes your runway.
Why Pure & Cimple
Our approach, 'Veda-Led, Science Perfected,' uniquely blends ancient Ayurvedic wisdom with 'bio-identical' ingredients to meet the specific needs of mature skin. This approach combines time-honored Vedic practices, revered for their care of aging skin, with the latest biomimetic ingredients that are identical to those naturally produced by the body.
As we balance ancient wisdom with modern innovation, we help your skin glow with confidence and vitality-helping you look and feel your best at any age.
Discover more about Ayurvedic skincare and these powerful ingredients: Read our guide here.
Minimalist Formulation
Minimalist Formulation
Fewer than 12 carefully chosen, research-backed ingredients. No fluff, just the essentials your skin truly craves.
Uncompromisingly Purity
Uncompromisingly Purity
Free from irritants, allergens, fragrances, silicones, and fillers. Because whatβs left out matters just as much as whatβs included.
Microbiome-Friendly
Microbiome-Friendly
We prioritize your skinβs health by supporting a balanced, resilient complexion. Itβs skincare that works with you, not against you.
Made for Midlife Skin
Made for Midlife Skin
Dryness, sensitivity, and those first signs of aging? We get it. Our formulas are designed to meet the unique needs of mature skin.
Perfect for Dry & Sensitive Skin
Perfect for Dry & Sensitive Skin
Did you know 85% of women over 40 experience dry skin? Harsh fragrances and essential oils often make it worse. By leaving them out, we help soothe and nurture your skin for fewer flare-ups and a happier glow.
Safer in the Sun
Safer in the Sun
Essential oils (especially citrus ones) can increase photosensitivity, leaving your skin vulnerable to sun damage. Pure & Cimple skips them entirely, so you can step out with confidence.
Dermatologist RecommendedΒ
After thoroughly reviewing and personally testing the Pure & Cimple skincare line, I've been impressed by their scientifically backed, minimalist approach to skincare. These products are microbiome-friendly, which is crucial as growing research, including this free online review, shows the significant impact of the skin microbiome on our skin health.
As a dermatologist, I appreciate Pure & Cimple's commitment to formulations that support and nurture the skin's natural ecosystem. This balance is essential for maintaining healthy skin, and I am pleased to see their products reflect this understanding.
I recommend Pure & Cimple for those seeking effective, science-based skincare solutions. Their approach is commendably aligned with the principles of dermatological science and skin microbiota preservation, making it a suitable choice for discerning consumers who prioritize scientifically validated skincare regimes.
Hereβs the Truth
While many skincare companies use vague terms like "natural" or "organic" without providing any real evidence or transparency about their ingredients, we believe in transparency and honesty when it comes to our ingredients.
As your skin becomes more sensitive with age, fragrances and essential oils (often labelled as 'natural' fragrances) can irritate and disrupt it.Β
Rather than being beneficial to the skin, they can trigger inflammation, redness, and dryness. Our commitment to using natural ingredients that are gentle yet effective has earned us the trust and recommendation of dermatologists.
Experience the Pure & Cimple Difference
superSupple Prebiotic Barrier+ moisturizer
superCerum - Pure Vitamin C Serum
superClarus Innovative Skin Brightener Serum
superLumine Probiotic Cleanser + Makeup remover
superRenew - Night Treat Face Oil
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